电子商务最重要的市场之一, 印度是一个非常大且增长迅速的网上购物市场. 尽管亚马逊已经领先, Indian companies, 尤其是纯电商, are holding their ground and fighting to expand their presence in this fast-growth market.
The Indian internet and e-commerce landscape already counts hundreds of millions of users but it is still far from being mature. 拥有惊人的5.6亿互联网用户, 印度网民仅占总人口的50%.37 Billion. 尽管印度仍然是一个低收入国家, 印度人正在迅速适应电子商务及其便利, and they primarily use mobile devices to access the internet and shop online for a growing array of goods and services.
Since the Indian market is still technologically developing, there is much room for growth. However, 竞争已经非常激烈, as many local and foreign players are fighting to grab a hold of this fast developing market. Thanks to its historic success in the United States and other developed countries, 亚马逊在印度也取得了领先地位, but local players, 尤其是2018年被沃尔玛收购的Flipkart, 在这个充满希望的市场上，仍然能够成为强有力的竞争者.
However, 这要归功于印度市场的规模, many other local companies are still reaching a large audience even though they only take a small share of the market. Most of them pure e-commerce players who have made it by dominating a specific category of products, such as BookMyShow and IndiaMart.
To give you more perspective of the state of the market competition in the Indian e-commerce landscape, here are the current top 10 leaders of e-commerce platforms in India in 2020 and their estimated monthly traffic from SimilarWeb, as of May 2020.
2GUD最初是一家致力于翻新商品的电子商务商店, offering a wide range of mobile phones and electronics that have already been used and restored to original condition. Launched in 2018 by Flipkart which was later acquired the American retail giant Walmart, 2GUD现在已经扩展到更多的类别，包括生活方式, fashion, 以及家居装饰与其他在线平台的竞争.
Website: 2gud.com – Estimated monthly traffic: 4.65 Million visits
Nykaa is a beauty retailer selling cosmetics, clothes and wellness products to Indian customers. Founded in 2012, Nykaa is originally a specialized store for beauty e-commerce selling products from multiple brands. Since then Nykaa has developed its own line of cosmetics and opened multiple brick-and-mortar stores across India.
Website: nykaa.com – Estimated monthly traffic: 5.35 Million visits
BookMyShow是印度领先的票务门户网站和零售商. Since its launch in 2007, BookMyShow has expanded to sell millions of tickets every month for movies, sports events, plays, and more. With the company’s success, BookMyShow也扩展到了其他网站, opening subsidiaries in Indonesia, the United Arab Emirates, Sri Lanka, and West Indies.
Website: in.bookmyshow.com – Estimated monthly traffic: 7.2 Million visits
1mg是一个在线药房和医疗保健信息网站. Founded in 2015, 1mg provides online consultations, lab tests and a mine of medical information in order to better serve the Indian market and population’s need, and be able to direct its visitors to the right medicine or product from its shop.
Website: 1mg.com – Estimated monthly traffic: 9.05 Million visits
专业的婴幼儿护理产品电商平台, kids’ clothes, and toys, Firscry is a pioneer of e-commerce in India offering products from thousands of brands. 已经扩展到特许经营商店, Firstcry now also offers its products through tens of stores across numerous Indian cities.
Website: firstcry.com – Estimated monthly traffic: 12.5 Million visits
Snapdeal是一个多元化的在线购物平台, offering products ranging from electronics and fashion to home and appliances. Founded in 2010, Snapdeal已经从知名投资者那里获得了几轮融资, including Alibaba Group, Foxconn, and SoftBank, to fuel its growth and compete for the top spots in India’s e-commerce landscape.
Website: snapdeal.com – Estimated monthly traffic: 12.9 Million visits
Myntra is a specialized online fashion, home and lifestyle retailer in India. Launched in 2007, Myntra已经发展了强大的在线业务, 尤其是通过移动应用. 2014年被印度电子商务公司Flipkart收购, Myntra has consolidated its presence in fashion e-commerce through the acquisition of its competitor Jabong.com.
Website: myntra.com – Estimated monthly traffic: 14.2 Million visits
Founded in 1999, IndiaMart is an online B2B marketplace for Indian companies. A competitor of Alibaba, IndiaMart allows manufacturers, suppliers, and exporters to propose their products directly through the platform to get contacted by its visitors. Since 2014, IndiaMart has launched its e-commerce retail platform, Tolexo.
Website: indiamart.com – Estimated monthly traffic: 52.2 Million visits
Flipkart是印度电子商务的领导者. Founded in 2007, Flipkart最初是卖书的, 在它扩展到包括手机在内的其他热门领域之前, electronics, fashion, and lifestyle products. In 2018, Walmart, one of the largest American companies and 美国领先的电子商务平台该公司以160亿美元收购了Flipkart 77%的股份.
Website: flipkart.com – Estimated monthly traffic: 157.5 Million visits
1. Amazon India
Founded in the US in 1994, Amazon started as an online bookstore that later diversified to products including media, electronics, apparel, furniture, food, toys, and jewelry. Having expanded to many countries, including India, Amazon has become the uncontested global leader of e-commerce and developed further into brick-and-mortar retail with the acquisition of Whole Foods Market, as well as publishing, electronics, cloud computing, video streaming, and production.
Website: amazon.in -估计月流量:2亿人次
The estimated monthly traffic from the top 10 e-commerce platforms previously shows the domination of Amazon and Flipkart, 谁比其他选手高得多, 月访问量分别超过2亿和1.5亿. 追随者的队伍很不均衡, 每月的浏览量由五百万至五千万人次不等.
除了这些平台之外，还通过各种各样的产品运营, 一些品牌也可以特别突出, 这要归功于他们庞大的印度网络受众群. Even though they operate in the tourism industry which is not in the pure delivery of products, MakeMyTrip and Yatra still manage to make a lot of sales of transportation services on their websites, with over 6 and 2.每月浏览次数分别为500万次, even in the time of the Covid-19 pandemics and its lethal effect on tourism.
以下是印度的顶级电子商务平台. 你曾经从他们那里购买过商品或服务吗? How was the experience, is the price cheaper and the delivery convenient? 请在下面的评论中告诉十博体育app!